A six-month internship at Red Bull’s premium fashion brand, AlphaTauri.
Owen supported the Marketing team with adapting campaign assets for the different channels, i.e. website, social media, newsletter, and B2B events.
He also assisted on various content productions, such as the FC Red Bull Salzburg travelwear collaboration and the Team Austria Olympic collection.
Content Productions
Indoor Skydiver Kyra Poh speaks ahead of her campaign with AlphaTauri.
FC Red Bull Salzburg players model the AW24 AlphaTauri collection.
Team Austria athlete Hannah Prock at an early fitting of the Olympic collection.
Additionally, he helped the Trade Marketing team with a number of requests, including designing promotional material for B2B partners and events.
AlphaTauri billboard at the EC Red Bull Salzburg ice hockey arena.
AlphaTauri Christmas cards enclosed in gift boxes for AlphaTauri ambassadors.
In the last month, he worked on the Product Development team where he was able to learn more about the products, materials, and processes involved.
Red Bull Germany
Owen filmed a selection of Red Bull Germany athletes who visited the AlphaTauri showroom to learn more about the brand and the products.
Wakeboarder Dominik Gührs poses in an AlphaTauri jacket.
Enduro pro Manuel Lettenbichler flexes in an AlphaTauri t-shirt.
“Returning to Red Bull, this time in a fashion context, was an incredible opportunity. Seeing a different side of the company and working on exciting projects was very rewarding.”
— Owen Davies, Fashion Marketing and Design Intern, AlphaTauri