A mobile application augmenting the retail experience for Hunter Boots.
Developed by a group of four students at the London College of Fashion, the augmented reality mobile application is packed full of fun, festival-inspired features.
The eponymous Treasure Hunter game challenges users to collect all the stickers, designed by illustrator Hattie Stewart, for a chance to win a special prize.
Other notable features include Jukebox, allowing customers to play their favourite music in-store, as well as an AR try-on of the brand’s classic wellington boots.
The application also comes with an AI-powered personal assistant offering you styling suggestions and product updates, creating the ultimate retail experience.
“I’m really amazed at the level of work that has been produced, and coming through are some really interesting insights into the customer journey.”
— Philip Handford, Founder & Creative Director, CAMPAIGN
Credits
Creative:
Owen Davies
Maria Wilches
Matilde Faria
Alessandra Derudas
Partner:
London College of Fashion
CAMPAIGN